Sessions, Workshops, Oh My!





A successful event has many moving parts.  One of which is sessions and  workshops.  Some are general, anyone with a badge can go; others require some sort of authentication. Whatever the type of session/workshop it may be, the end result is the same.  Your speakers or presenters want to know who has signed up, how many seats were occupied.  Your attendees want to know how they get credit (if CEU is required) or proof they attended.    Another worry for both groups:  How much material do I need to print or will I need to lug around.

This concern is one that show managers have to ponder.  The industry jargon is known as material and proceeding distribution, or digital content distribution.  The latest trend is to use some sort of a cloud based system to deliver this.  Although it sounds cool, it requires a tremendous overhead (and cost).  There’s obviously low-tech solutions, such as on demand printing of the material on site (somewhere).

The ideal solution is one that allows for mobile distribution without the high cost of going to the cloud.  Luckily, there is a solution out there (and an experienced one at that).  The Tap-N-Zoom (information towers)from us!

Yeah, you may be thinking that I’m self promoting (ok, a little) BUT really our solution is simple, effective for the user and a revenue generator for the show manager.  These towers are standalone, easy to use (literally just tap your badge) and voila, the material for that session is already waiting for you to peruse while in the workshop (on your tablet, laptop, phone) or later on the airplane. In addition, they integrate well with CEU/CME tracking.  But, the best part, you can have these sponsored!  Your sponsor’s logo can be branded either directly on the TNZ itself, on the material and/or the CEU certificate itself.  As if this wasn’t enough, another benefit of these towers is that you can get some real-time analytics for each session/workshop.

So the next time you start planning your sessions and workshops think about streamlining the attendee’s session/workshop experience and how to get the right material in the right hands and make a little extra revenue for your event.  Then, you can spend hours researching all the different options and solutions, or you can just call us 🙂  IF we cannot help we definitely will help you find the vendor who can (seriously)!

What Gives With April Fools’ Day?

April 1st.  To most it’s just another day, to others, it’s a day to play jokes and pranks.  Some are simple and some are elaborate (which makes me wonder where do people find the time)?

April Fools’ Day is not a public holiday in any country but it has been celebrated globally for many centuries. The holiday’s orgins is fuzzy. Some say it started as a way to mark a changing season and celebrate Spring. Others say it’s tied to a calendar shift in France in the 1500s that moved New Year’s Day from the end of March to Jan. 1 — “fooling” some who stuck to the original calendar.  -USA Today.

People have been playing practical jokes on each other since, forever.  What’s more, there’s a museum of the best practical jokes and hoaxes (and I’m not fooling)!

In the 19th century, the day was considered a children’s holiday in Europe and North America. Children got to misbehave for a day.  The streets in London and New York were filled with children known as “street urchins” who devised all kinds of mischief. In the 20th century, April Fools’ Day evolved into a global holiday, and journalists started to embrace the day, using it to show off their creativity by writing crazy stories.

The Museum of Hoaxes is dedicated to recording pranks and mischief.  Below are the top 4 pranks:

  1. Spaghetti trees: April 1, 1957. The BBC news show Panorama convinced people that farmers in Switzerland were growing spaghetti crops. A video showed Swiss farmers pulling strands of spaghetti from trees. Many viewers were fooled and called BBC to ask how they can also grow their own spaghetti tree. BBC replied: “Place a sprig of spaghetti in a tin of tomato sauce and hope for the best.”
  2. Color TV: April 1, 1962. Sweden’s SVT (Sveriges Television) invited its technical expert onto their news show to demonstrate how viewers can convert their black-and-white TV into color TVs: Pull a nylon stocking over the TV screen and the color will change.
  3. Flying penguins: April 1, 2008. The BBC’s natural history series Miracles of Evolution showed footage of Adélie penguins flying in a convincing video clip, which was actually animated.
  4. Left-handed burger: April 1, 1998. A Burger King ad in USA TODAY introduced the “Left-Handed Whopper” specially designed for the 32 million left-handed Americans. It has the same ingredients as the original Whopper but was rotated 180 degree to “ensure better grip on the bun.” Thousands of customers requested the new burgers, while many others requested their own right-handed version.


Honoring Our Past 35 Years, Celebrating A New Beginning

               Responsive.   Experienced.   Global.

SMART-reg International, Inc. Has a New Name and CEO: 
Honoring Our Past 35 Years, Celebrating A New Beginning.

Santa Clara, March 13th 2018 SMART-reg, a pioneer in event technology solutions, is changing its name to EventLoop. The company will continue with the same highly skilled team and under the direction of the new President & CEO, Despina Mosley.

For 35 years, SMART-reg has immersed in and cared about registration and its processes, from data entry to data management, to create onsite experiences that are solid and efficient. Now it’s time to loop forward and pass on SMART-reg’s founder’s technology and service vision to the next generation of event and trade show managers.

Arnie Roberts, the founder of SMART-reg International has named SMART-reg Executive Vice President, Despina Mosley as EventLoop’s President & CEO. Mr. Roberts is continuing as a strategic visionary at EventLoop, as well as, joining the faculty of San Jose State University’s Department of Hospitality, Tourism and Event Management.

Roberts states, “Despina Mosley is a great leader. Taking over as President & CEO takes hard work and dedication. She is experienced and passionate. She has established a collaborative, inspiring and open culture. Mosley and the EventLoop team make our company stand out to our customers and prospects.”

Ms. Mosley adds, “I am honored to continue building value for our customers as EventLoop’s President & CEO. On a personal note, I thank Arnie Roberts and my team, as well as, our clients who have made the past three decades so special and rewarding. EventLoop is well positioned with excellent products and a strong focus.”

She continues, “The real challenge in event registration is integrating the advance, onsite and post event journey and sticking around for the long haul. EventLoop can deliver this. We have experience covering the entire event registration technology life cycle. Having been in business for three decades, we have developed the strategies, insights, and technical innovations that have allowed us to adapt to changing conditions while remaining true to our core values.”

Press Contact:
Alice Goldstein
(650) 565-9200 x4580

About EventLoop:
EventLoop is a responsive, experienced and global Event Tech solutions leader. EventLoop’s award- winning technologies, sustainable solutions and solid industry knowledge is trusted by shows ranging from 500 to 92,000 attendees and 20 to 1400 exhibiting companies. EventLoop’s advance and onsite registration, lead retrieval, attendee engagement apps, security solutions, partner integrations and analytics empower event managers with everything they need to provide the best attendee and exhibitor experiences at conferences, trade shows, exhibitions, and festivals.

Check out EventLoop’s new website, and some of the company’s latest innovations: SMART-Verify.Me, the NoHolderBadge and the iSPY! The Selfie Game at