Who We Are


As a Responsive, Experienced and Global Event Tech provider, we have the tools, best practices and exceptional service to give attendees and exhibitors an experience that’s as unique as your event.

We provide event solutions for associations, tradeshows, companies, and festivals. We think outside the box to provide innovative products to excite your audience. From NFC/RFID badges to QR Codes, to attendee engagement, our proven technologies are customizable, flexible and scalable to fit your requirements.

Our advance and onsite registration, lead retrieval, attendee engagement, partner integrations and security solutions empower event managers to provide the best experience for their attendees, sponsors and exhibitors.

What’s more, our award winning technology, sustainable solutions and solid industry knowledge is trusted by shows ranging from 500 to 92,000 attendees and 20 to 1400 exhibiting companies.

EventLoop’s capabilities, innovations and 30+ years of experience deliver tangible value to events. By thinking differently and streamlining advance, onsite and analytics processes, EventLoop captures new opportunities and strategies while staying true to your brand.

Our Values
• Be respectful
• Be diligent and caring
• Work together as a team
• Be accountable and responsible
• Actively listen to our clients
• Do our best to help our clients succeed

Our Team
Our fun and forward thinking team brings the experience, know-how and leadership to each and every event. Below is a brief overview of our executive team:

Arnie Roberts
Founder & Chairman

Arnie Roberts, president and founder of SMART-reg International, Inc., is at heart a tech guy. But he is also a brilliant problem solver, taking the latest technology to help show organizers save money, improve processes and offer better customer service. When you add his 40+ years of experience in the trade show and meetings industry to his extensive knowledge of the registration process, WEB/mobile based solutions, and innovative technologies like NFC/RFID, the end result has been many innovations for organizers of trade shows, conferences and special events — and numerous awards.

Some of his registration, attendee interaction, and lead capture products: It’s All in the Badge™; SMART-Connect Facebook Share Station and Photo Spots; SMS and database interaction enabling Text-2-Win™ Scavenger/Treasure Hunts; attendee surveys and evaluations; and innovative ways to use NFC-enabled SmartPhones for lead capture — to name a few. Sometimes quirky and always unconventional, Arnie Roberts is described as one of the most innovative minds in the trade show industry.

Despina Mosley
President & CEO

Despina was SMART-reg International’s first employee and has worked in all capacities ranging from business development to marketing to project management to logistics planning to onsite registration guru. This coupled with her 25 years of experience in the trade show environment, gives her the one-of-a-kind and sometimes uncanny understanding of all the underpinings required to execute a flawless registration process.

Despina’s genuine desire for each client’s success and her hands-on approach provides a positive work environment that creates a team that is unified and proud of the accomplishments. Despina is on twitter @damtweets and you can follow her monthly blog at Despina’s (un)Usual Advise.

Mary Shenouda-Williams

Mary is the Chief Information Officer for EventLoop. In this position, she helps oversee the registration sites and all technical aspects involved.

Mary has been part of the EventLoop (formerly known as SMART-reg) team for over 10 years. Mary started at SMART-reg as an Information Technology Specialist and soon entered into more of a management position gaining significant experience and expertise in the trade show industry. She spent years providing direct service to clients and developing custom sites to suit their specific objectives. Mary has also assisted with the implementation of new technologies, and helped to ensure that clients have successful and fulfilling trade shows.
Mary received a BS in Computer Engineering and an MS with an emphasis in Computer Networks and Information Assurance from Santa Clara University.

Kathryn Heying

Kathryn handles the details to create a seamless onsite registration and lead retrieval experience.
Kathryn joined the SMART-reg team in 2008. She has a background in registration management, event planning and customer service. Kathryn graduated with a BA in Broadcast Journalism from the University of Wisconsin-River Falls.

Alice Goldstein
Sr. Director, Product Marketing

Alice is an exceptional product marketer, with high levels of detail and enthusiasm brought to all of her projects. Alice was instrumental in building Hortonwork’s go to market strategy for cyber security and Apache Metron, building strong relationships throughout the company. Her work ethic is unquestioned and she is highly recommended for growth product organizations. She takes a high energy no nonsense approach. She makes a big difference and is a positive influence on those around her being creative, resourceful, detailed, and an intuitive people person who excels in any situation. She is incredibly capable of a broad range of marketing skillsets – from analyst relations to competitive analysis, product positioning and social media marketing. All this with the critical component of an open, upbeat attitude that makes teams great and projects successful.