Honoring Our Past 35 Years, Celebrating A New Beginning

               Responsive.   Experienced.   Global.

SMART-reg International, Inc. Has a New Name and CEO: 
Honoring Our Past 35 Years, Celebrating A New Beginning.

Santa Clara, March 13th 2018 SMART-reg, a pioneer in event technology solutions, is changing its name to EventLoop. The company will continue with the same highly skilled team and under the direction of the new President & CEO, Despina Mosley.

For 35 years, SMART-reg has immersed in and cared about registration and its processes, from data entry to data management, to create onsite experiences that are solid and efficient. Now it’s time to loop forward and pass on SMART-reg’s founder’s technology and service vision to the next generation of event and trade show managers.

Arnie Roberts, the founder of SMART-reg International has named SMART-reg Executive Vice President, Despina Mosley as EventLoop’s President & CEO. Mr. Roberts is continuing as a strategic visionary at EventLoop, as well as, joining the faculty of San Jose State University’s Department of Hospitality, Tourism and Event Management.

Roberts states, “Despina Mosley is a great leader. Taking over as President & CEO takes hard work and dedication. She is experienced and passionate. She has established a collaborative, inspiring and open culture. Mosley and the EventLoop team make our company stand out to our customers and prospects.”

Ms. Mosley adds, “I am honored to continue building value for our customers as EventLoop’s President & CEO. On a personal note, I thank Arnie Roberts and my team, as well as, our clients who have made the past three decades so special and rewarding. EventLoop is well positioned with excellent products and a strong focus.”

She continues, “The real challenge in event registration is integrating the advance, onsite and post event journey and sticking around for the long haul. EventLoop can deliver this. We have experience covering the entire event registration technology life cycle. Having been in business for three decades, we have developed the strategies, insights, and technical innovations that have allowed us to adapt to changing conditions while remaining true to our core values.”

Press Contact:
Alice Goldstein
(650) 565-9200 x4580

About EventLoop:
EventLoop is a responsive, experienced and global Event Tech solutions leader. EventLoop’s award- winning technologies, sustainable solutions and solid industry knowledge is trusted by shows ranging from 500 to 92,000 attendees and 20 to 1400 exhibiting companies. EventLoop’s advance and onsite registration, lead retrieval, attendee engagement apps, security solutions, partner integrations and analytics empower event managers with everything they need to provide the best attendee and exhibitor experiences at conferences, trade shows, exhibitions, and festivals.

Check out EventLoop’s new website, and some of the company’s latest innovations: SMART-Verify.Me, the NoHolderBadge and the iSPY! The Selfie Game at www.eventloop.biz.